NEWS: 52% of creative brands use WordPress
Over half (52 per cent) of creative businesses now use WordPress as their CMS, despite the perception of it as a blogging platform, according to research by 34sp.
The study reveals that small companies in particular are using the platform, with 94 per cent of businesses with between one and 50 employees using the site. The brands come from a range of industries, such as web design, marketing, advertising, technology, IT and healthcare.
Daniel Foster, technical director at 34SP.com, commented on the findings: “Despite its origins as a blogging tool, WordPress has now evolved into a trusted CMS for businesses. The very fact it was designed as a blogging tool means that’s its simple to upload content and add pages plus it can be managed from any computer.
“The huge range of plugins available now means that business functions such as contact forms and PayPal integration mean that WordPress is really appealing for businesses and in particular smaller business owners who may have limited technical experience.”