You are here

RESEARCH NEWS: ‘Google Panda’ forces brands into search extinction

News source websites have benefitted the most from the introduction of Google’s Panda algorithm update, a research by search marketing specialist Greenlight suggests.

The study aimed to identify the outcomes from recently-introduced Google’s new algorithm – designed to improve Google’s ability to detect and devalue ‘low quality content’ – by pointing out how it is affecting websites’ visibility and reach. It is based on a sample keyword set, built up by Greenlight, including the kind of information searches that content farms tend to target.

According to the available early data, well known news sources such as the Guardian, the Telegraph,, Times Online and the BBC, along with YouTube, have gained in visibility from Panda. On the opposite side, article and content directories such as HubPages and Ezine Articles, review sites like, as well as ‘how to’ sites like Videojug and eHow have lost their search engine reach.

Adam Bunn, director of SEO at Greenlight, commented, “Naturally in an algorithm update of this scope, there have been numerous smaller niche sites that have both gained and lost from Panda, many of which would appear in the ranking if we focus only on pure percentage gains or losses in reach. Whilst the data is available, we feel the most immediately interesting stories are to be found in the fortunes (or misfortunes) of the bigger, better known sites.”

Following this early data, Greenlight is planning to keep monitoring the effects of the big algorithm updates to detect further changes that might occur once things have settled down.