SOCIAL MEDIA NEWS: Google+ to become key B2B social platform by 2014
Although Twitter is currently the number one B2B social platform, respondents expect to see Google+ treble its relevance, from only nine per cent currently to 29 per cent within 12 months, placing the site just behind Facebook.
B2B marketers also expect to see a shift away from the popular social platforms, towards more content focused networks, over the next 12 months.
The report revealed that while the usefulness of leading platforms, including Twitter and LinkedIn, are set to decline, Google+ and content focused platforms such as Pinterest and SlideShare is set to grow.
For an overview of the full report download the B2B Marketing Social Media Benchmarking Report 2013 key findings document.
Download an infographic providing further detail on the report.