Roundtable: Building your ABM roadmap
Where ABM is going does need roads
As the B2B Marketing ABM competency model shows, there is always something you can do to develop your programme to be more effective.
However, it’s not always clear how an ABM leader should go about implementing these changes and improvements in order to have the biggest impact. There is an array of factors at play here, from your team structure, sales requirements, business strategy and your budget.
This roundtable is for people looking to upgrade the ABM abilities of their marketing department, whether they are just getting started or have a programme underway, where we will discuss:
- How to objectively measure your current ABM competencies
- How to prioritise the different options for improvement at your disposal
- How to build a business case for the funds for this development
- How to measure the success of your ongoing ABM development