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The storyteller CMO

Tuesday, May 12, 2020 - 10:00am
Zoom virtual meeting

Once upon a time, B2B marketers were struggling to get respect in the boardroom.

Synopsis

Nowadays, marketers have more data than ever before - some would say too much, but that’s for another day…

However, much of this data is failing to permeate the boardroom and really effect change. 

Unfortunately, human beings aren’t designed to intuitively grasp data and make big decisions on numbers alone. Marketing leaders need to find ways to tell stories that truly resonate at the highest echelons of their businesses to help them understand the difference an empowered marketing department can make to a business. 

During this roundtable we will discuss how CMOs can blend their stats with their stories to get the c-suite on side.

Further points of discussion:

  • How to challenge and reposition the board’s thinking.
  • How to embody the customer in the boardroom.
  • How to make sure these stories go beyond the boardroom and impact the business at every level.

Zoom virtual meeting 12 May 10:00 - 11:30