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Tracking trends, fighting fads and the guardian of good practice

Tuesday, November 26, 2019 - 10:00am
B2B Marketing HQ, Clover House, 147-9 Farringdon Road, London, EC1R 3HN

If you spend time at marketing events, you will eventually hear that marketing has changed more in the last 45 minutes than it has in the previous 50 years, or something.

Synopsis

That means that a plethora of new channels, techniques, and ideas are appearing to be at your disposal that have never been there before, or have become far more cost effective for you to consider.. But some are more useful than others.

Furthermore, one of the hardest parts of leading a department is that you get less and less time to practice the techniques and skills that underpin the work their teams are doing.

For many departments this isn’t too much of an issue. However, the tools, techniques and platforms marketing work in are constantly changing at a dizzying pace. As a Leader, you are the guardian of the brand and need to be able to see where things can be better- so how do you keep pace across your whole marketing mix?

Other topics of discussion

  • Separating a Fad, a fraud and a fabulous new idea
  • Things leaders should do regularly to stay on ahead of the curve
  • How do you teach your team to be better evaluators of their own work?