Digital and hybrid events – exploring emerging best practices
Face-to-face events became unviable overnight in March 2020, and that instigated a scramble to explore, understand and adopt new digital formats.
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But with the pandemic continuing to evolve, and likely to be with us for some time to come, what reliable models have emerged – either for hybrid or digital events?
What does best practice look like for either option and how must it continue to evolve to respond to ever-evolving delegate behaviour? We’ll be addressing these issues and others relating to the revolution in B2B marketing events at this virtual roundtable, including:
- Which platforms have marketers used to meet these new challenges?
- How has the make and deployment of the event marketing team evolved in response to a profound shift in requirements?
- How has marketing collaborated with sales to ensure digital events are meeting their needs?
- What kind of planning are marketers doing for the future of events, in this uncertain climate?
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Please also note that this roundtable is exclusively for client-side senior marketers and we will send you a calendar invite to confirm your place.