Ad:Tech London

Ad:Tech unites advertisers, media owners and agencies to harness the power of digital and deliver real marketing ROI.  Alongside the exhibition, there is also a conference featuring 100+ international speakers for serious digital innovators and marketers. 

ad:tech London comprises of three core elements:

• Conference: 100+ international speakers for serious digital innovators and marketers
• Exhibition: 200+ exhibitors, 120+ educational seminars
• FREE seminar programme: free sessions and seminars on the exhibition floor

VENUE

National Hall, Olympia
Hammersmith Road
London W14 8UX

OPENING TIMES

Wednesday – 21^st September - 10.00 - 17.00   
Thursday –    22^nd September - 10.00 - 17.00

Register online for regular updates, conference bookings and your free exhibition ticket at  http://www.ad-techlondon.co.uk

To discuss exhibiting at Ad:Tech, call Anthony Hull on 0203 180 6515 or email anthonyhull@dmgevents.com

All the big digital players are gathering in London 21-22 September to discuss, debate, share strategy, unveil their innovations, share their visions and experiences on consumer behaviour and answer your digital marketing questions.

With ad:tech London 2011 now in its seventh year, 8,000+ industry professionals are set to attend the exhibition and strategic conference. Major players such as: Nike, Google, Facebook, Orange, YouTube, Forester, ComScore, Ebay, Shazam, Amazon, Fiat and Forbes will discuss the successes and failures of their campaigns and give delegates a behind-the-scenes look at what’s to come.

The free exhibition includes 120+ seminars and 170 exhibitors, the Apps Zone, Innovation Lab, Live ad:tech Art, Retro Internet Cafe and Mobile Marketing Pavilion. You can also download the ad:tech London app to get 24-hour access to unique, on-the-go information, maps and networking opportunities.

Innovation Lab - A product demonstration area and series of educational sessions designed to showcase the most innovative and cutting edge developments in marketing. Representatives of some of the best new companies around will be on hand to show you the newest marketing solutions around.

Augmented reality, 2D barcodes and latest mobile technology - The burgeoning importance of mobile in the digital marketing space is a central theme at ad:tech London.

Live ad:tech Art – The Graffiti Life Company and Buddy Media have teamed up to create live graffiti on the gallery level of the show. Watch them create art specific to ad:tech and get involved yourself.

Internet Cafe - HandyCafe has created an old-school internet cafe on the show floor. Connect with the free Wifi on your own devices, or if your iPad’s on the blink, go retro and use one of the terminals installed in the cafe area!

Apps Zone - A centre of excellence for mobile apps and an informal networking area. From creative and development right through to distribution of mobile applications and generating ROI on your mobile investment, visitors will meet experts to guide them throughout the process from concept to click.

Mobile Marketing Pavilion - From marketing directors to online marketing strategists, ad:tech and the Mobile Marketing Pavilion provides a platform where buyers come to source mobile solution providers, network with industry peers and hear the latest updates from mobile experts.

Google, O2 and Navteq will be explaining how to make mobile work for your business. Kraft/Cadbury will present case studies on how it uses apps, augmented reality and QR codes to boost the brand.

Facebook, will reveal how consumer behaviour is changing around social media and Nike and Virgin will discuss how it has transformed their marketing and ultimately their organisation.

Forester, Victors & Spoils and Crowdspring will give an insight about crowd sourcing and how it can become an extraordinary business asset when rightly embraced.

BabyCenter, LBi and Ebay will be revealing unmissable exclusives. And the latest Tippexperience “a hunter shoots a bear” campaign will be unveiled.

The Guardian, 24/7 Real Media, DataXu, DoubleVerify and Weborama will be deciphering the new display advertising landscape.

YouTube will be discussing you can help build your business with video, Orange will reveal the new innovations to enhance media buying across both online and traditional TV, while Symantec will showcase its latest B2B campaign on YouTube.

VCCP and EuroRSCG will narrate their take on creativity while Tribal DDB, and G2 will be showcasing best campaigns and will be explaining the art of blending together data, creativity and technology.

Finally, Fiat, Disney, Shazam, appssavy and Mindshare will report best case studies and learning from the entertainment industry.

“What really matters in digital?” asks Christophe Asselin, head of ad:tech UK. “Techno jargon and buzz words are often a smokescreen for practitioners, a boundary to leverage the true power of digital for their business and ultimately inspire their clients.

“Our industry needs clarity, truthfulness and humility. Only those who aspire to experiment, fail forward, learn from their mistakes and adapt quickly will thrive in the current turbulent climate. All practitioners and decision-makers must unpick past assumptions, revise old theories and re-establish new essentials for their businesses. This requires all of us to continuously ask the right questions, source the best answers and understand how to drive required organisational changes. ad:tech London was established to help you navigate this changing world by enabling peer-to-peer exchanges, enlivening industry debate and ultimately clarifying what does matter.”

For more information visit www.ad-techlondon.co.uk