The B2B Fast-Track is designed for you, as a technology marketer, to help resolve your pain points. You can discuss your issues by meeting with vendors with innovative fresh ideas with a view of developing new relationships.
If you are a marketer who is looking to source new vendors and resolve your pain points, this is a great way of getting all your supplier meetings out of the way in one go.
B2B Fast-Track Overview
This ‘invitation only’ marketing event is dedicated for marketers who are working in the technology sector and is designed to bring the vendors you need directly to you. The afternoon gives you the perfect opportunity to meet with leading marketing agencies, marketing technology vendors and service providers who can help deliver your future projects and offer you fresh ideas on how to help you grow your business. If you’re looking to secure new vendors with new ideas, this is the event for you.
B2B Fast-Track Meetings
The Marketing Forum meetings enable you to meet with vendors who have been carefully selected by us because they have experience in providing marketing services to the technology sector. We are looking to match your needs with those of the vendors. We will facilitate 20 minute meetings with potential suppliers that are of interest to you and who understand your needs. At the end of the meeting, you can then look to develop the relationship and take it onto a more commercial level. This is a great opportunity to meet one-to-one with a group of relevant vendors who specialise in your area.
B2B Fast-Track – Award Winning B2B Technology Case Studies and Research
To help you get the most out of your day, we have included two award winning 15 minute technology case studies as part of the programme. What better way to get inspiration to reignite your marketing efforts, ask questions and get insight from the leading thinkers in B2B marketing.
We have also included a session that will cover the main findings from our recently published Social Media Benchmarking Report. All delegates receive a free copy of the report worth £150!
Learn and engage by taking part and then take the discussion on further, when you go into your bespoke meetings that have been set-up with specialist vendors.
Why should you attend?
- Receive industry specific advice on delivering your marketing strategy
- Get fresh insights and innovative approaches to your marketing challenges
- A better service experience from only the best vendors
- Network with like-minded industry peers
How do I get involved?
When registering, please select the specific pain points that you are looking to resolve fast. You will then be asked to fill in a short survey to ensure that both your needs and the needs of the vendors are met. Once you have been matched as fitting the criteria, a telephone interview takes place nearer to the event date to fully match up delegate and vendor requirements.
If you have any queries about this event please email saba.hudson@b2bmarketing.net
Ticket prices
This exclusive afternoon and evening event is available to senior client-side marketers in IT/Tech sector ONLY. Places are strictly limited so you must reserve your place if you are interested in attending. Tickets to the event are complimentary. However, due to the nature of the event and the limited number of places, there is a cancellation fee of £395 for non-attendance.
About the venue
Situated in Holborn, Renaissance Chancery Court is set in a historic landmark building easily accessible by many public transport routes.
About the vendors
The Telemarketing Company
Company Overview:
Founded in 1990 and based in Brighton, The Telemarketing Company is the UK’s leading outbound B2B Telemarketing Agency. With 200 seats, FSA Authorisation and trained, salaried, full time agents we provide outstanding ROI for a broad range of financial services clients. We use an unscripted, solution sales approach to engage with senior decision makers in prospect organisations ranging from SME’s to enterprises and deliver class leading ROI, coupled with complete transparency and unrivalled operational flexibility.
Key Clients:
American Express, Towergate Insurance, Dow Jones, Western Union, Metlife and 360T
Key Disciplines:
Outbound B2B Telemarketing including: appointment setting, sales lead generation, event attendee generation, database cleansing and enhancement including email capture
DWA
Company Overview:
DWA is the world’s largest independent media planning and buying agency specialising exclusively in working for organisations within the technology sector. With offices across the globe and a client base stretching a huge breadth of technologies, they are experts in delivering media led communication strategies that drive return on investment. DWA plan and buy across all media for both B2B and B2C tech companies but specialise in planning and managing digital programs with fully integrated team specialists in areas such as search, social media and content marketing, driving lead generation for their clients.
Key Clients:
Avaya, Alcatel-Lucent, Blue Coat, Citrix, EMC, Juniper Networks and NEC
Key Disciplines:
Media planning and buying, content marketing, lead generation & nurture, search engine marketing (PPC), social media, advertising and brand awareness
Communigator
Company Overview:
CommuniGator is the UK’s premier provider of B2B marketing software and services for demand generation and lead nurturing, encompassing email marketing, surveys, event management, campaign automation, online brochures and website monitoring. CommuniGator are also widely recognised as software integration experts, with pre-packaged integration solutions for a number of the market leading CRM and database software tools. Our software solutions are fully scalable, and are supported by a wealth of training, best practice consultancy, project management and HTML design services.
Key Clients:
Computacenter, Exclusive Networks (formerly Vadition), Britannic Technologies, CACI, SQS-UK, Taylor Made Computer Solutions, Numark, Eurobase, Maxima, The Logic Group, Bytes Software Services, Enline, Phocas, Satisnet, Sapphire Systems, Teneo, Attenda, Blackbaud, Azzurri Communications, Syscap
Key Disciplines:
Email Marketing, lead generation & nurturing, CRM Integration, online surveys, digital brochures, event management & website analytics
Lexis Nexis
Company Overview:
LexisNexis has a world-class reputation for providing professional firms with critical business tools. For over 30 years we have been pioneers in intelligence and risk management. Our solutions are used internationally by thousands of companies to enhance business decision making. Access all the UK and global news, company and individual information, sanctions, PEP and watch lists you need for cost-effective and efficient business information solutions and media monitoring.
Key Disciplines:
Global research, in-depth business intelligence and reputation management, media coverage analysis, marketing research, premium business information and news solutions and delivery, comprehensive company and professional biography information, risk and compliance solutions
Lead Forensics
Company Overview:
The ultimate tool for generating new business, Lead Forensics advanced analytic tool identifies companies who have visited your website and provides unique and highly detailed lead generation reports about those visitors, including full contact details. Use this information to:
- Telephone hot new B2B prospects
- Identify pipeline sales opportunities
- Uncover additional services existing customers are looking for
- Increase your online ROI
Plus you can set up trigger reports for specific activity or behaviours on your website, such as multi-visits from a particular company or searches on certain keywords. And this solution is future proof as we don’t use cookies.
We’re offering an exclusive FREE two week trial to B2B Fast Track delegates, to register simply come and see us at the event or visit www.leadforensics.com
Key Clients
G3 Networks, License Dashboard, Columbus Global, Calibre Telecoms, Maximizer Software
Key Disciplines
Helping you to identify your hottest B2B prospects. Provision of full contact details for B2B website visitors, including company name, telephone number, address and URL. Plus when they visited, what they searched for and which pages they viewed.
OTM
Company Overview:
We're passionate about helping technology brands drive growth.We believe the best way to achieve this is by trying to simplify and distill often complex technologies and messages into clear communications, where engagement and ROI are paramount.In a nutshell – we deliver simpler routes to smarter places.
It’s easier than ever to be seduced by more. More data. More content. More channels, More noise. More has become mind-boggling. These days, there’s too much add and multiply, not enough filter and distill. Our 15 years experience in complex markets allows us to quickly get to the ideas that will make the difference between success and failure. We need to make it simple and intuitive for business and IT decision makers to engage with our clients’ brands. We achieve this with an attitude and skill set that starts with addressing the business challenge first and media channels second.
Key Clients:
HP, Microsoft, Adobe, Omniture, Colt, Progress Software, Medion, Tecan, Virgin Media Business, Samsung
Key Disciplines:
Data analytics, CRM, Social CRM, content creation, content seeding and syndication, SEO/PPC, email, social media, telemarketing, thought leadership development, market research, visual identity and guidelines,brand driven content and communications.
Apppli
Company Overview:
Apppli is a software development and app marketing firm based in London. We design, develop and promote market leading software solutions across all platforms and devices, specialising in mobile apps and web development. Providing the full service, we guide clients through the whole development lifecycle, taking their concepts to market.
Key Clients:
Videonet, Wall Street Scanner, The Third Line Art Gallery, MyGuide, Mishu The Dragon, Net Scientific
Key Disciplines:
Cross-platform mobile app development, software development, web development, mobile app marketing
Broadview
Company Overview:
BroadView is looking for clients who are ambitious about how video can support their business objectives. We have a track record of developing and producing video content which increases online conversion, engages customers and prospects and educates the marketplace.
Our view is that video communication has grown up and is now a serious business communications discipline, to be planned and delivered on a strategic level. All of the research in the marketplace supports this proposition: decision makers use video to understand the marketplace and make buying decisions.
Our MD, Stuart Maister, wrote the strategy chapter of the recent B2B Marketing Online Video Best Practice Guide, as well as a chapter in the forthcoming Online Events Guide, and Stuart will be at the Fast Track event.
Key Clients:
BT Global Services, BT Expedite & Fresca (Retail Sector Specialists), IBM UK & Ireland, Vodafone Global Enterprise and Smartstream
Key Disciplines:
Video and rich media production, Video strategy, WebPresenter/Virtual Assistant and Video SEO
12:30 - Registration and lunch buffet
13:15 - Welcome and Introduction by Joel Harrison, editor, B2B Marketing
13:20- Findings from the latest B2B Marketing Social Media Benchmark. Delegates will obtain an understanding of how peers are using social media:
- How much of their marketing budget and time do they invest in social media?
- What are the key challenges they face in embracing social media?
- What platforms are they using…and avoiding?
- How do they define 'good performance'?
Presented by Andrew Dalglish, director, Circle Research
The two approaches to B2B social media
- Active: the human touch
- Passive: driven by content
Which is best for you?
What other companies use which approach?
Finding the optimum combination
Presented by John Bottom, director, Base One
14:00 - Meetings commence
15:40 - Winner at the 2011 B2B Marketing Awards: Case Study One - I am for Thunderhead presented by Chris Wilson, MD, Earnest
15:55 - Meetings commence
17:10 - Winner at the 2011 B2B Marketing Awards: Case Study Two - Enterprise cloud computing – What’s blocking you? For Fujitsu presented by Eoin Rodgers, senior account manager, DirectionGroup
17:25 - 19:00 - Networking drinks
