An online masterclass focusing on the key channels for integrating your social media activity to deliver real results and ROI. Learn how to achieve great results by using social media as an amplifier as well as a magnet for your other marketing channels.
 |
The online session will leave you with lots of ideas, inspiration and insight on how to harness social media as part of your overall marketing mix. Looking at top trends and tools within b2b, and using best practice case studies to demonstrate how some organisations are exploiting this ever-growing marketing channel.
Interact with other attendees as well as award winning trainer, Steve Kemish, and hear what other marketers are thinking and doing with social media in their organisations.
Course overview
This fast-paced and interactive two hour session will not just cover the following areas but also give you a chance to get answers and advice on your own questions, that can be submitted before and during the live event.
Areas the session will cover:
• Monitoring tools and techniques
• Effectively combining social media with email marketing
• Using social media to identify and drive new leads
• Integrating social platforms into other business functions, such as customer service and sales
• Analyse the return on investment (ROI) of your campaigns
Who should attend:
This course is suitable for anyone that's involved in social media campaigns in-house or in an agency and wants to improve results. Attendees of similar courses include marketing managers, marketing executives, marketing assistants, emarketing professionals and small business owners.
Free Social Media Report
All attendees will receive a FREE copy of B2B Marketing's Social Media: Benchmarking Report
"Excellent trainer - enjoyed his delivery and very informative. Have taken lots away with me" - Jackie King, senior product manager, IOP Publishing
"Steve was an excellent speaker - very useful and interesting information. Very good reference case study. Overall excellent - thanks!" - Fabienne Heiles, senior account manager, Hunterskil Howard
"Very good course, excellent speakers" - Gemma Pope, marketing executive, IET (Venues)
"Steve was very good and helpful as the trainer" - Robert Jay, marketing manager, Euromoney
"It was great interacting with other delegates, which made the workshop more pleasurable" - Tracey Turton, marketing executive, Software Europe
