This session gets behind the hype of social media marketing for the business-to-business marketer.
By mapping specific social media tools and techniques against a considered buying process, you can confidently assess and select the right mix for your organisation.
Understanding how to reach the right people, at the right time, with the right material has always been the key to successful marketing. This session shows you how to complement your traditional marketing mix with the right social media elements to support every step of the sales pipeline. Critically, it will give you the framework you need to justify your investment in social media.
Interact with other attendees as well as marketing strategist, Bryony Thomas, to make sure you’re able to see how this applies to your business, as well as see what others are doing with social media to support sales in their organisations.
You will leave this session with:
- A clear understanding of the steps in a considered purchase.
- A framework to select appropriate social media tools and techniques.
- A template social media activity plan that supports the sales pipeline.
- A clear rationale for selecting and investing in social media.
Who should attend:
This course is suitable for anyone who is responsible to putting together, and justifying, a social media marketing strategy for their business. It is particularly relevant to marketers who directly support a sales team, or whose organisations are heavily sales driven. Sales & Marketing Managers, Marketing Executives, Social Media Executives and business owners.~
**Free copy of Watertight Marketing**
The first 10 people to register will be put on the waiting list to receive a free, signed, copy of Bryony’s book, Watertight Marketing, due out later this year.
“Bryony was excellent. Lots of ideas and interestingly fresh angles and perspectives on B2B social media. Congrats!” - marketing specialist, Sigma-Aldrich
“Very satisfied with the overall experience. Examples and analogies were relevant and useful to the content” - digital strategy manager, Genworth Financial
“Today's event was really great! Lots to think about and action!” - senior marketing executive, UBM
“I didn't know what to expect, but found this course incredibly valuable. So many questions and answers to apply to the business. Really, really useful! I would recommend to any B2B marketer” - marketing manager, Office Depot
“Thank you very much - it was very inspiring” – senior manager industry promotion/marketing, Germany Trade & Invest GmBH
“A really good session, very informative and spurred a lot of ideas” – product marketing manager, CIGNA
“Very informative. A lot to take in!” – senior marketing manager, 4C Associates
“Very interesting workshop” – Industry Promotion Manager, Germany Trade & Invest GmBH
“Great training. Good trainer. Good content. Kept me awake!” – Director, CCL
“Good event - enjoyed it and have taken many actions back to the office for our team. Good opportunity to revisit all areas I think” – Marketing Manager, Albany Software
“Excellent case studies and good ideas to take back to business” – sales executive, Blue Sheep