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Join Richard Bush, CEO of Base One, to find out just what is that je ne sais quoi that makes people love or hate your brand.
Brand personality is the hidden ingredient that is often ignored or misunderstood by B2B brand guardians. In this personal exploration of this mysterious emotional magnet that attracts or repels buyers from your brand, Richard Bush, CEO of Base One, will share his views on:
- How brand personality affects buying decisions
- Symptoms of a weak personality
- Ways to assess your own brand's personality
- 5 B2B brands with true character
3.30 - 3.40pm - Introduction, Joel Harrison, editor, B2B Marketing
3.40 - 4.15pm - Presentation, Richard Bush, CEO, Base One
4.15 - 4.30pm - Live Q&A
- 16 May 2012
- 16 May 2012
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