Learning how to track a prospect's online behaviour can lead to a big increase in the number of marketing qualified leads you can deliver to your sales team. Find out how with this Eloqua webcast.
Deciphering a prospect’s digital body language and then using it to serve them timely and relevant content so you can send true marketing qualified leads to the sales team is at the top of most marketers “things to do" list for 2012. Join us for this webinar to learn how Axios Systems used Eloqua to develop a simple yet powerful, fully automated process with surprising results.
Attend this event to learn how you can:
- Define a marketing qualified lead so the entire organisation is on board
- Build a lead scoring model to follow up on the best leads first
- Develop a lead nurture programme to keep warming up leads until they are ready to speak to sales
- Align with sales on important metrics to grow revenue
3.30 - 3.40pm - Introduction, Joel Harrison, editor, B2B Marketing
3.40 - 4.10pm - Presentation, Greg Staunton, marketing campaign manager, Axios Systems
4.10 - 4.30pm - Live Q&A