There's no point spending hours on an effective email if it just ends up caught in spam filters. Pure360 will show you how to hit the inbox every time.
In this unmissable webinar Pure360's Deliverability Manager, Andy Thorpe, will cover three key areas:
What is reputation?
Reputation counts and when it comes to your email marketing campaigns it really matters. Find out what counts against you and what counts for you when it comes to content filters, reputation monitors, ISPs and how they can affect your email's deliverability.
Recipient experience
Get it right and you get engagement and inbox placement, get it wrong and you could get marked as spam. Andy provides tips on how to capitalise from the momentum of engagement, as well as targeting by engaging your list.
Checklists
Andy will talk through how you can get your email marketing right from the start and how you can review your email marketing activities.
By attending this webinar you will leave with a better understanding of deliverability and the factors that affect your emails hitting your recipients' inboxes.
3.30 - 3.40pm - Introduction, Joel Harrison, editor, B2B Marketing
3.40 - 4.15pm - Presentation, Andy Thorpe, deliverability manager, Pure360
4.15 - 4.30pm - Live Q&A
- 8 March 2012
- 19 December 2011
- 16 December 2011
