This CommuniGator webcast will look at the most effective ways to produce sales ready leads from email marketing.
Lead generation and lead nurturing are a hot topic when it comes to B2B email marketing, but all too often we see too much time being spent on single campaigns, with little or no return. In this webinar, Lee Chadwick from CommuniGator will walk you through the creation of super effective lead nurturing strategies, that will save you time and generate much higher ROI.
You will learn;
- How to create effective, lead scored, email welcome campaigns
- Why lead scoring is so important, how you should apply contact lead scores to segment data and what types of content should be targeted at each segment
- When is the best time to pass leads to your sales team for direct engagement
- Receive a free copy of CommuniGator’s ‘Building the B2B Lead Machine’ whitepaper and implementation plan
3.30 - 3.40pm - Introduction, Joel Harrison, editor, B2B Marketing
3.40 - 4.10pm - Presentation, Lee Chadwick, managing director, CommuniGator
4.10 - 4.30pm - Live Q&A