Find out how Basware increased their database by 115% through marketing automation with CRM Technologies and Eloqua.
Creating and deploying marketing campaigns is always a challenge. Trying to maintain effectiveness is even more difficult with a geographically distributed group tasked with accelerating the company's growth worldwide.
Join us for this webcast to learn how Basware, working with experts from CRM Technologies, used marketing automation to acheive their goals and increased their digital marketing footprint globally.
Attend this event to learn how Basware was able to:
- Increase their database by 115%
- Improve data quality and segmentation
- Double their email volumes
- Improve the perception of marketing within the entire organisation.
3.30 - 3.40pm - Introduction, Joel Harrison, editor, B2B Marketing
3.40 - 4.15pm - Presentation, David Henshall, VP marketing operations, Basware; and Andrew Freeman, CRM Technologies
4.15 - 4.30pm - Live Q&A
- 7 April 2012
- 8 March 2012
- 22 February 2012
