Whether using internal telemarketing or outsourcing to an agency, this webcast will show you how to use telemarketing to drive campaign ROI and how to integrate it with your other strategies.
Outbound telemarketing is viewed by the majority of surveyed B2B marketers as important or very important as a tool for new business development. How can you make sure that you’re using your this critical channel effectively, from one end of the sales cycle to the other?
Niall Habba from The Telemarketing Company will discuss best practice, from end to end, to help you to deploy and optimise either an internal or agency resource.
You will learn:
- How to drive value from profiling
- Which parts of the sales cycle benefit most from telemarketing
- How to integrate telemarketing effectively
- How to get sales “on board” to drive campaign ROI
3.30 - 3.40pm - Introduction, Joel Harrison, editor, B2B Marketing
3.40 - 4.15pm - Presentation, Niall Habba, managing director, The Telemarketing Company
4.15 - 4.30pm - Live Q&A