How can you build a content marketing strategy that attracts and converts prospects into leads and leads into customers? This webcast will give an overview of how you can build a winning content marketing strategy that maps against your purchase funnel.
The webcast will give an overview of how companies can build a winning content marketing strategy mapped to their funnel. It will show how to tailor your content marketing strategy for both top of funnel and mid funnel campaigns.
Kieran Flanagan, Online Marketing Manager (EMEA) at Marketo will go through some of the best techniques Marketo use to build a content marketing strategy that helps drive new visits through their funnel.
- What type of content marketing and assets are best suited for top of funnel campaigns (attracting new visits into your funnel)
- How can you best promote your top of funnel campaigns to get most visibility for your content
- What type of mid funnel campaigns help convert new visits into leads and leads into customers.
3.30 - 3.40pm - Introduction, Joel Harrison, editorial and content director, B2B Marketing
3.40 - 4.15pm - Presentation, Kieran Flanagan, online marketing manager (EMEA), Marketo
4.15 - 4.30pm - Live Q&A