Mapping different content and tools to each step of the sales pipeline.
An online masterclass that maps the different marketing content, tools and techniques against the way that business buyers make their purchasing decisions to enable you to build an integrated marketing strategy that supports the whole sales process.
This online session will leave you with a powerful framework against which to map the different online and offline marketing techniques against a considered buying decision. This will allow you to put together an integrated marketing mix that supports a sales outcome. Armed with this framework, you will be able to assess, select, and justify your marketing activity plan.
Interact with other attendees as well as marketing strategist, Bryony Thomas, to make sure you’re able to see how this applies to your business, as well as see what others are doing to support sales in their organisations.
This interactive session is paced over one and a half hours, with real life examples, practical tips that you can put into action, and plenty of time to have your questions answered – whether they occur to you on the day, or submit them in advance.
You will leave the session with:
- A clear understanding of the steps in a considered purchase.
- The key factors that influence each step in the buying decision, including:
- Balancing emotional and logical messaging.
- Knowing which influencers are important.
- Understanding the power of timing.
- A map to assess and select the right marketing for each step.
Who should attend:
This course is suitable for anyone who is responsible to putting together, and justifying, a marketing strategy for their business. It is particularly relevant to marketers who directly support a sales team, or whose organisations are heavily sales driven. Marketing Directors, Head of Marketing, Marketing Manager, Sales & Marketing Directors, and business owners.
**Free copy of Watertight Marketing**
The first 10 people to register will be put on the waiting list to receive a free, signed, copy of Bryony’s book, Watertight Marketing, due out later this year.
“Bryony was excellent. Lots of ideas and interestingly fresh angles and perspectives on B2B social media. Congrats!” - marketing specialist, Sigma-Aldrich
“Very satisfied with the overall experience. Examples and analogies were relevant and useful to the content” - digital strategy manager, Genworth Financial
“Today's event was really great! Lots to think about and action!” - senior marketing executive, UBM
“I didn't know what to expect, but found this course incredibly valuable. So many questions and answers to apply to the business. Really, really useful! I would recommend to any B2B marketer” - marketing manager, Office Depot
“Thank you very much - it was very inspiring” – senior manager industry promotion/marketing, Germany Trade & Invest GmBH
“A really good session, very informative and spurred a lot of ideas” – product marketing manager, CIGNA
“Very informative. A lot to take in!” – senior marketing manager, 4C Associates
“Very interesting workshop” – Industry Promotion Manager, Germany Trade & Invest GmBH
“Great training. Good trainer. Good content. Kept me awake!” – Director, CCL
“Good event - enjoyed it and have taken many actions back to the office for our team. Good opportunity to revisit all areas I think” – Marketing Manager, Albany Software
“Excellent case studies and good ideas to take back to business” – sales executive, Blue Sheep