I'm writing a feature for the magazine's September issue about behavioural targeting and am looking for B2B marketers who can give me their views on what works well and what not so well in the world of behavioural targeting.
If you've got some experience of this field drop me a line by the end of Thursday - ab@alex-blyth.co.uk - and I'll look forward to hearing from you then.
Alex Blyth.
Posted by: Alex.Blyth on 5 July 2011
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The best and most admired
Posted by Stephen Mills on 14 July 2011
The best and most admired example of behavioural targeting I think is Amazon’s “customers who bought x also bought y” and is something we should all aspire to. This is a leap ahead from the “do you want fries with that” approach many look to but it’s really clever algorithms doing what good marketers (and dare I say it sales people) have been doing for ever.
Not only Amazon, ebay does
Posted by anonymous on 26 July 2011
Not only Amazon, ebay does this as well. It is impressive how well they sometimes do target their customers
