I'm writing a feature for the magazine and would like to know your thoughts on what being customer centric really means for a B2B organisation. What does a customer-centric brand look like, how does a brand accomplish this, what are the major challenges, and why is being customer centric considered so essential for B2B brands?
Posted by: Melanie May on 10 November 2011
0 likes
1 comment
Hello Melanie, customer
Posted by Elke on 23 March 2012
Hello Melanie,
customer centricity is a topic that becomes more and more important. There is an article that talks exactly about that: http://www.getapp.com/blog/small-businesses-consumer-obsessed/ Hope it is useful for you!
