Feature on online forms for lead gen, customer service and R&D - do you have expertise in this area?

Hi

I'm writing a feature on online forms - an integral part of digital and email marketing. I'm looking for comment - do you have experience of...

Hi

I'm writing a feature on online forms - an integral part of digital and email marketing. I'm looking for comment - do you have experience of using forms for business objectives such as research, data capture, and to improve conversion? I'm looking for best practice advice and case studies - eg how much information is acceptable to request? What is the best layout to adopt? What should marketers do to leverage the data they receive from online forms most effectively. Please email me, Lucy Fisher at lucyalexandra@gmail.com by August 15th. Or call 07980608411. Thanks.