With events such as the Great British Business Show taking place this month, as well as next year's London 2012 and the Queen's Jubilee, more and more homegrown businesses are leveraging their 'Great British' heritage as a core brand message. Virgin is one such example, it recently unveiled a new logo design incorporating the Union Jack.
But is being Great British as much of a hook as marketing yourself as an international organisation - after all the 21st century world is global market place?
Posted by: Victoria Clarke on 4 November 2011
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