Purchasing and integrating a CRM system is a massive commitment for most companies, but let's face it, they don't aways work - either completely or to the extent to which had been expected/planned. How bad does it have to be before you switch your CRM system off? And how long do you give it before you decide to pull the plug? I'd value your thoughts and insights into this process.
Posted by: Joel Harrison on 25 February 2011
1 comment
I’ll be pleasantly amazed if
Posted by Stephen Mills on 7 March 2011
I’ll be pleasantly amazed if anyone has decided to abort a CRM implantation/integration part way through the process or soon after implementation. Like bad poker players, companies will look how much money they’ve already thrown into the pot in deciding to keep pressing on. And once it’s implemented, the response to it not working in the expected way (after a suitably long period of pretending there are just some teething problems followed by claiming it does actually work, just people aren’t using in right) is to start looking for a new CRM solution to reflect the “new and ever changing markets which the company operates and its customers behave”. Too many people will have had their credibility and careers tied it up the selection and implementation of the system to allow it to be seen to fail. The costs of changing your mind, both financially and politically are just too great to admit defeat. Or is that too cynical a view?
