Strapline. Tagline. Slogan. Whatever. What makes a good one?
B2B/B2C crossover brands and their killer (and not-so-killer) straplines
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At Base One we’re proud to be part of an industry that is simply bristling with creativity, innovation and the desire to achieve more. So we thought it would be useful to showcase some great examples of the art of B2B marketing here in the TenBest Gallery. This is not a scientific process; it’s simply the opinion of the expert planners, thinkers and creatives at Base One. But if something has been done well within the wider sphere of B2B, we hope to recognise it here in the Gallery. The selections are explained in more detail in an accompanying blog, where you can find out more – or tell us why you think we’re wrong! All opinions welcome.