Features

The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy.

As the industry’s flagship publication, B2B Marketing wanted to follow best-practice when it re-branded last month. Download the story behind the rebrand here and see the challenges they faced.

A well-crafted line can be one of the most powerful marketing tools you could have. Why then are most of them in the B2B space forgettable cliches?