Customer relationship management has become a critical weapon in the marketer's armoury as they strive to manage multiple relations, with multiple decision makers, using multiple touchpoints. This Knowledge Bank focuses on how to best to leverage CRM marketing techniques for effective marketing
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6 December, 2012
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6 December, 2012
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24 January, 2013
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22 January 2013
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5 August 2011
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2 August 2011
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12 September 2012
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11 July 2012
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11 June 2012
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30 January 2012
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14 November 2011
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1 November 2011
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26 July 2012
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25 June 2012
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20 June 2012
Multimedia
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Interview with Paul Greenberg, CRM industry influencer, about the benefits of merging BPM & CRM.
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B2B Marketing Awards shortlist announcement party -
News in pictures: July/August -
B2B Marketing Summit: Scot McKee content recycling presentation
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London Calling presented by Joel Harrison at the International BMA Conference 2012
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News in pictures: June 2012 -
B2B Marketing Summit: The highlights
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B2B Marketing Summit: Delegate takeaways
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B2B Marketing Summit 2012 in pics -
News in pictures: May 2012
