Customer relationship management has become a critical weapon in the marketer's armoury as they strive to manage multiple relations, with multiple decision makers, using multiple touchpoints. This Knowledge Bank focuses on how to best to leverage CRM marketing techniques for effective marketing
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10 February 2012
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7 February 2012
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1 February 2012
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9 January 2012
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14 October 2011
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3 October 2011
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5 August 2011
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2 August 2011
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6 January 2012
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5 January 2012
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4 January 2012
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30 January 2012
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14 November 2011
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1 November 2011
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2 February 2012
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2 February 2012
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2 February 2012
Multimedia
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News in pictures: February 2012 -
News in pictures: January 2012 -
B2B Marketing award winners (photo gallery) -
VIDEO: B2B Marketing Conference 2011
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VIDEO: B2B Marketing Awards 2011
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B2B Marketing Awards 2011 -
video: IBM CMO Study
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Video: IT marketing challenges
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VIDEO: The EU cookie law
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video: Google and the customer journey
