Customer insight techniques such as database analysis, segmentation and modelling offer B2B companies the ability to transform their understanding of their customer base, and therefore the ability of their marketing activity to meet its objectives. This Knowledge Bank is designed to help marketers extract maximum benefit from customer insight
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27 September 2012
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28 August 2012
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20 August 2012
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6 December, 2012
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24 January, 2013
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13 September, 2012
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6 February 2013
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28 September 2012
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28 September 2012
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5 March 2013
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15 October 2012
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3 October 2012
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17 April 2013
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8 February 2013
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15 January 2013
Multimedia
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B2B Marketing Awards shortlist announcement party -
News in pictures: July/August -
B2B Marketing Summit: Scot McKee content recycling presentation
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London Calling presented by Joel Harrison at the International BMA Conference 2012
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News in pictures: June 2012 -
B2B Marketing Summit: The highlights
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B2B Marketing Summit: Delegate takeaways
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B2B Marketing Summit 2012 in pics -
News in pictures: May 2012 -
News in pictures: April 2012
