Data Intelligence

The power of data within an organisation and the role it plays in business success is increasingly widely recognised. Technology platforms – such as CRM and marketing automation – enable marketers to make truly data-drive decisions; to achieve a single, dynamic customer view in their marketing systems; and run real-time, one-to-one, multi-channel marketing campaigns. This Knowledge Bank focuses on using the latest data tools, techniques and platforms to create excellent customer communications and management.

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