The power of data within an organisation and the role it plays in business success is increasingly widely recognised. Technology platforms – such as CRM and marketing automation – enable marketers to make truly data-drive decisions; to achieve a single, dynamic customer view in their marketing systems; and run real-time, one-to-one, multi-channel marketing campaigns. This Knowledge Bank focuses on using the latest data tools, techniques and platforms to create excellent customer communications and management.
25 November, 2014
Webinar: To nurture, or not to nurture? Gain maximum rewards for your business with these simple steps18 November, 2014
24 September, 2014