Marketing ROI is critical to any organisation, especially business to business and smaller consumer companies. This knowledge bank helps you to gain insight on how to get the most from your marketing campaign spend with return on marketing investment case studies, best practice guides and news
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13 February 2012
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1 February 2012
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6 January 2012
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21 March, 2012
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12 October, 2011
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21 September, 2011
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31 January 2012
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6 January 2012
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5 January 2012
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2 December 2011
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4 October 2011
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5 January 2011
Multimedia
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News in pictures: February 2012 -
News in pictures: January 2012 -
B2B Marketing award winners (photo gallery) -
VIDEO: B2B Marketing Conference 2011
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VIDEO: B2B Marketing Awards 2011
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B2B Marketing Awards 2011 -
video: IBM CMO Study
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Video: IT marketing challenges
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VIDEO: The EU cookie law
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video: Google and the customer journey
