Heather heads up TDA, an agency renowned for influential, behaviour-changing B2B marketing.
She believes the future of the industry lies in applying traditional best practice to contemporary marketing needs. That means using proven techniques – such as ‘test and learn’ strategies – across both digital and traditional media. At TDA she leads an accomplished team that combines strategic skill with creative and technical expertise to generate and implement breakthrough marketing ideas.
A true champion of the marketing industry, Heather plays an active role on the committee for the DMA Awards and is an Honorary Fellow of the Institute of Direct Marketing.
InterestsBranding / CRM Marketing / Customer Insight Marketing / Direct Marketing / Email Marketing / Integrated Marketing / PR / Return on Marketing Investment / Search Marketing / Social Media Marketing
- A match made in heaven?1 likes