Biography

Heather heads up TDA, an agency renowned for influential, behaviour-changing B2B marketing.

She believes the future of the industry lies in applying traditional best practice to contemporary marketing needs. That means using proven techniques – such as ‘test and learn’ strategies – across both digital and traditional media. At TDA she leads an accomplished team that combines strategic skill with creative and technical expertise to generate and implement breakthrough marketing ideas.

A true champion of the marketing industry, Heather plays an active role on the committee for the DMA Awards and is an Honorary Fellow of the Institute of Direct Marketing.