Biography

Blue Sheep Executive Chairman Iain Lovatt. Iain has one of the highest profiles in the direct marketing industry sitting as chair of the IDM Data Council, a Member of the DMA and part of the British Standards Institute steering group for ‘Environmentally Sustainable Development in Direct Marketing’. Iain has established an industry‐wide reputation for introducing innovative ways to improve business performance for organisations wishing to drive their customer acquisition and retention engagement strategies. His forward thinking approach has enabled Blue Sheep to achieve a number of ‘firsts’ in the B2B information market to guide companies to their most likely sources of profitable income.