Biography

Recovering attorney turned professional marketer, Jeff Rohrs, ExactTarget's Vice President of Marketing, began his email marketing career as President of Optiem, a digital marketing agency based in Cleveland, Ohio, and one of ExactTarget's original Reseller Partners. Since joining ExactTarget, Jeff has spearheaded the Reseller Program and guided interactive marketing efforts through websites, blogs, and social networks. Jeff currently helps direct ExactTarget's Marketing Research & Education team and ponders how the digital marketing evolution will impact companies and consumers alike. He acts as a steward for ExactTarget's thought leadership, speaking at industry events about how the digital marketing world is evolving.