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What is B2B Marketing membership?
Our membership is designed to provide marketers with the tools, training and resources they need to keep them at the top of their game. We keep you updated on the latest research, best practice and technological advances in the B2B marketing arena, helping to support and improve your marketing strategy, planning and execution.
What resources and benefits would I get?
Members at all levels receive the following benefits:
▶ Best practice guides – The latest in-depth practical guidance. Recently published reports include data, LinkedIn and Pinterest.
▶ Benchmarking reports – Detailed research into specific marketing channels, sectors and tools enabling you to compare your activity and ROI against the industry standard. Recently published reports include social media, IT marketing and B2B marcomms agencies.
▶ Technology evaluation guides – Giving you all the information you need to help you choose a platform or vendor. Recently published reports include social media monitoring, CRM and marketing automation.
▶ Business cases – Provides information on the advantages of key investments, designed to help marketers sell projects at board level. Recently published reports include mobile apps and marketing automation.
▶ Subscription to B2B Marketing magazine – Packed with all the latest news analysis, best practice and case studies.
▶ Networking and community – Exclusive member events include intimate roundtables, breakfast briefings and relaxed networking events, all aimed at encouraging more peer-to-peer interaction.
▶ Discounts on events and training – We hold events and training throughout the year, from online workshops to live conferences, and members get up to 30% off the cost of attending.
▶ Discounts on B2B Awards entries – Member discounts of up to 30% apply on entries to our annual B2B Awards, the largest purely-B2B awards in the world.
▶ Company directory listing – Premium Plus and Corporate Members get a company listing on our online directory, which is visited by thousands of marketers in search of vendors every year.
Is it right for me?
With three types of B2B Marketing membership on offer, there’s a right level for everyone.
If you’re a mid-level marketer working in a small team, a director of an SME or an account manager at an agency, Premium Membership is probably right for you. You get access to all of our reports and exclusive events, and our content will support your professional development and help keep your marketing skills sharp.
If you’re part of a larger marketing team or an agency account director then Premium Plus might be for you. It allows up to five nominated people to have access to all of our member resources, ensuring that your team will continue operating at a high level.
If you’re a Head of Marketing at a large corporate business, then you’ll want to get Corporate Membership. Up to 20 designated team members can access our content and you get 30% off of our training events, allowing you to keep your entire team trained up and on top of current trends.
If you want more information about our membership, please firstname.lastname@example.org.
Don’t just take our word for it, this is what
some of our members have to say:
"Having enough time to do the best job you can whilst continuing to develop professionally and stay ahead of the game is a real challenge. B2B Marketing membership (magazine, reports and events) is a time efficiency enabler. It’s helped me keep abreast of new sales and marketing techniques, reconsider some forgotten ‘classic’ approaches (applying a fresh twist of course), and learn from actual real-life industry best practices."
Jarmila Halovski-Yu, senior director, channelmarketing, western Europe, Kaspersky Lab
“B2B Marketing produce really high-calibre reports that provide valuable – and usable – insights into today’s multi-channel approach to marketing. I’d recommend membership on the strengths of these resources alone.”
Associate director, Ernst & Young
“Membership keeps me up to date with the latest news, insight and best practice – it’s refreshing to have content focused specifically on the B2B sector. I have found the resources and events extremely beneficial in my current role.”
Client services director, Really B2B