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Adobe releases new video to illustrate how its marketing cloud allows business customers to control their insigts, adapt marketing strategies and optimise its business.

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Social is what's hot and many companies are now implementing it. The question is how to extend its life span and the answer is strategy. Alan Lepofsky, VP and principal analyst, Constellation Research, provides his take...

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Despite popular misbelief, email marketing isn’t dead but very much alive. Watch this presentation by D J Waldow, digital marketing evangelist at Marketo, to learn the secrets of a good email marketing campaign and confute the misconception that nobody uses email any more.   

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