AGENCY NEWS: 2012 B2B Marcomms Agencies League Table

Topping the eighth annual B2B Marketing Marcomms Agencies League is a new entry from Devon-based agency Bray Leino.

Following behind in second and third place are two more new entries, Amaze and Gyro respectively. Last year’s number one, IAS B2B Marketing, appears at number four this year.Marcomms report fan image

Demonstrating health in the agency sector, the average growth for agencies was 57 per cent. CleverTouch was this year’s fastest growing B2B agency with a year-on-year growth of 85 per cent, Earnest and Really B2B came second and third with a growth of 75 and 73 per cent respectively.

Speaking about the table, Joel Harrison, director of editorial and content at B2B Marketing, said, “This year’s league table is bigger than ever, with 50 agencies featured for the first time, and record results listed for agency performance over the last 12 months – despite adverse economic conditions.”

The top 50 B2B agencies are as follows:
    1    Bray Leino        
    2    Amaze        
    3    Gyro        
    4    IAS B2B Marketing        
    5    Gravity Global        
    6    Reading Room        
    7    Rufus Leonard        
    8    Volume        
    9    Tangent Snowball        
    10    Refinery Marketing Communications         
    11    DNX        
    12    The Marketing Practice        
    13    Balloon Dog         
    14    Dragon Rouge        
    15    Mason Zimbler        
    16    Marketing Options International        
    17    Kingpin        
    18    Ledger Bennett        
    19    Oliver Marketing        
    20    OMG        
    21    Wyatt International        
    22    Cirkle    
    23    Purple Agency    
    24    BDB         
    25    McDonald Butler Associates    
    26    Technical Associates Group    
    27    DirectionGroup        
    28    Proctor & Stevenson        
    29    Omobono        
    30    The Crocodile        
    31    Fox Parrack Singapour    
    32    Brandformula    
    33    Earnest    
    34    Napier Partnership        
    35    Oomph        
    36    Torpedo    
    37    Coast Digital         
    38    Shere Marketing    
    39    Crafted         
    40    CIB    
    41    Connection2    
    42    Jellybean    
    43    CleverTouch Marketing    
    44    Marketecture    
    45    Clock Creative Communications    
    46    438 Marketing    
    47    Purestone    
    48    Clear B2B Marketing & PR    
    49    Really B2B        
    50    Forever Creative

A benchmarking report compiling all data, including a reputation score for participating agencies, is available to download.

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