AGENCY NEWS: McCann Machester wins communications brief with Farnell element14

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McCann Manchester has been appointed by leading electronics component distributor, Farnell element14, to deliver a wide ranging pan-European communications brief.

The win comes on the back of the agency working with Farnell element14 on a project basis over the past 16  months and will see them develop and deliver integrated communications strategy and support with a specific focus on customer loyalty and retention.

The work includes customer loyalty initiatives, such as the development and deployment of an online retention programme called the 'Power Circuit' which has been rolled out in 13 markets across Europe.

The programme, which rewards customer loyalty and aims to convert occasional customers to regular users, is believed to be the first of its kind in the electronic components industry.

Alan Paterson, European sales and marketing director at Farnell element14 said: “Over the past 12 months the McCann team has demonstrated an incisive grasp of our business and market and has been able to translate that insight into programmes and campaigns that are driving hard business results for us.

"We believe this ability coupled with their global network will enable us to drive success at scale on an international basis.”

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