Technology brand, 

Criteo

 has appointed Kathleen Schneider as senior vice president, marketing and communications. In this newly created role, Schneider will be responsible for leading Criteo’s brand strategy, press communications and overall marketing strategy.

Schneider brings more than 18 years of domestic and international experience in both B2B and B2C sectors to the position.  

Prior to joining Criteo, Schneider was executive director for global channel marketing and programs at Dell based in London, leading a global team responsible for the development and execution of marketing programs.  

Schneider has also held brand manager positions at Kraft Foods Mexico, based in Mexico City.

Plus, she holds a Master of Business Administration from the UCLA Anderson School of Management and a Bachelor of Arts degree in International Politics, Law and Economics from Georgetown University in Washington, DC.

JB Rudelle, CEO and co-founder of Criteo said: “Kathy is a proven leader and a strategic thinker who leverages the breadth and depth of her experience to drive measurable results. We look forward to working with her as we continue to grow our business.”  

Kathleen Schneider explains: “As Criteo continues to redefine display advertising, it’s an exciting time to be joining the company.

“Marketing leaders want a trusted partner who can provide measurable and optimal return for their ad spend. I am thrilled to be a part of the team of an industry leader in such a rapidly-evolving industry.”