23 June 2011
Content marketing has come a long way, and its new status as one of B2B marketing’s central concerns is reflected in a new infographic produced by Eloqua.
The Content Grid V2 has been released in a bid to update the graphical depiction of content marketing Eloqua released this time last year.
On his company blog, Joe Chernov, VP of Content Marketing at Eloqua talks about the changes in content marketing over the last 12 months. He says, “You can tell a lot about an industry by the questions people ask about it. Today, fewer people ask, ‘How can I get started in content marketing?’ and more probe, ‘How can I operationalise it?’ These are good signs.”
Visit the Eloqua blog for a high quality, zoomable version of the infographic.
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