CRM start-up Nimble has secured $1 million worth of funding from Google Ventures and other notable investors.
Nimble places social at the very heart of CRM and is being pitched as an opportunity for users to more effectively include social media contacts into CRM activities.
Nimble CEO Jon Ferrara explains, “Ultimately in life and in business it’s social.
“Nowadays you don’t just talk to customers on Twitter, sometimes you talk to them on Google Plus.”
Plans are in place to use the cash to expand the Nimble team.
Watch this space.