Award-winning case studies being presented at today's B2B Marketing Awards Showcase event, held at the BFI Southbank, proves innovation in marketing is thriving.
Opening the conference, Graham Wylie, director of Decision Point talked delegates through his BFI heroes, likening them to award-winning marketers who overcome the challenges their villains – or finance directors – present.
On the subject of sales and marketing alignment, Wylie told delegates, "The key to success is to find the emotional wins, ensure your technology works, create long-term shared objectives, integrate processes and behaviours and have a shared vision."
A total of 13 case studies were presented by a mix of client-side and agency marketers, in addition to a panel discussion on what makes good B2B marketing.
Exclusive report, The Evidence, produced in association with Decision Point, was also launched at the event today.