US cloud-based integrated marketing platform, Act-On Software, has launched its first European sales channel, in partnership with UK-based marketing simplification software and services provider, Pipedream.
As Act-On Software’s exclusive reseller for the UK and Europe, Pipedream will assume day-to-day management and support of the current customer base. It will also be responsible for reinforcing the company’s networking, in order to drive Act-On’s integrated marketing platform into new markets across Europe, the Middle East, and Africa.
Raghu Raghavan, founder and CEO at Act-On Software, said, “We view the European market as the next logical step in our overall growth path. Working with a partner like Pipedream should accelerate our overall adoption, help build up a successful channel ecosystem, and lay the groundwork for expansion into adjacent markets.”