PR NEWS: Cliched PR phrases mapped

PR agency Twelve Thirty Eight has launched a new online service, which cuts out buzzwords and hyperbole from press releases.

The agency has also published The Buzzword Report 2013 with a list of the top 20 offending words, including dynamic, paradigm and elite.

Five hundred journalists were surveyed for the report, and asked to list PR terms that irritated them most.

The full report can be found on the agency’s website.  

1 comment

Some obvious (or maybe not?)

Some obvious (or maybe not?) points highlighted in the report but this definitely resonated with me. Many of the key takeouts can be applied to marketing material in general - not just PR activity. Like many cliches - most people know them but are still guilty of using them!

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