Facebook has launched a mobile-specific advertising option, allowing marketers to buy sponsored stories on mobile news feeds.
The move, which comes only weeks after the social network’s high profile IPO, aims to directly address a problem companies around the world are facing; how to make money from mobile.
Brands wishing to place sponsored stories in peoples’ news feeds are now able to choose whether they would like their content to appear on the desktop site, on mobile, or across both platforms.
It is a big step for Facebook, which risks irritating its users once again. Mobile users of the network are used to enjoying an ad free mobile experience.
But Facebook will be hoping appropriately targeted messages will see impressive click through rates generated via mobile.