SOCIAL MEDIA NEWS: SME use of social media set to grow

Almost 40 per cent of the UK’s SMEs are utilising social media, and of those doing so 79 per cent expect to use it more in the coming year, according to a new study.

The research, conducted by Constant Contact, also revealed that of the surveyed SMEs not already using social media 27 per cent intend to start using it next year.

Annette Iafrate, UK managing director at Constant Contact, said, “What’s interesting is that, while the number of UK SMEs using social media marketing is still under 50 per cent, those SMEs who are using it clearly see its value – and are looking to increase their social media efforts.

“We’ve believed for some time that social media marketing could offer big value to SMEs, primarily because it is all about engaging, and that’s something that SMEs are real experts at.”