How can B2B marketers find leads on Twitter? LeadSift’s new flowchart attempts to answer just this question.
This handy infographic warns B2B marketers not to waste time on tweeters with Justin Bieber mentioned in their bio, less than 15 followers and feline profile pictures.
At first the information may appear hilarious and useless, but many businesses often forget to follow these simple steps.
The lead generation platform’s blog explains: “One of the biggest challenges with social selling is the differentiation between a warm, cold and hot leads. It’s not easy for businesses to evaluate and understand the core difference between someone who’s simply tweeting for the sake of tweeting and someone who’s genuinely interested in a brands product or service.”