If you’re looking for detailed functional specifications for different customer relationship management (CRM) suppliers and platforms, or simply to understand how this technology can enable build and nurture customer loyalty and value as well as enhance up-selling and cross-selling opportunities, the Customer Relationship Management Technology Evaluation Guide is designed to meet your needs. It will help marketers to understand the vendor and platform landscape, and to shortlist and ultimately select those CRM systems that can enable them to achieve their companies’ goals.
In this global economic climate businesses are faced with increasing expectations of demonstrating ROI, whether you work in sales or marketing. It is more important than ever, therefore, to maximise revenues from existing customers while driving new prospect acquisition in a measurable, cost-effective way. This is of course where CRM comes into its own.
Arguably, CRM systems are more than just a database. They enable companies to conduct coherent management of contacts and interactions with customers: when CRM systems work well they offer huge growth opportunities for companies, whereas when they go wrong, they can wreck the reputations and dent the careers of marketing and IT heads. Good CRM enables the measured nurturing of relationships to build customer loyalty and value. It provides ‘one version of the truth’ about individual prospects and the sales pipeline. It identifies and enhances up-selling and cross-selling opportunities. By measuring what works – and what doesn’t work – it helps companies improve their communications and product offerings, and helps streamline their business processes.
In order to make the right choice, those comparing CRM systems should not ask what their company can do with a given solution, but what their company needs to achieve and how a CRM system can help them get there, and this is where this guide can help.
The guide will help you:
• Understand the market – what CRM platforms do and how they developed.
• Understand what functionalities CRM system offer.
• Evaluate suppliers on an in-depth level – compare and contrast functionality from all the leading platforms.
• Create a shortlist – understand which platforms are right for you.
The guide covers:
• Company information – a brief overview of each vendor.
• Products – a comprehensive breakdown on their USPs and functionality.
• Implementation – application integration, collaboration tools and training.
• Contact Management – costs, customers and case studies.
• Marketing and sales – an overview of the key marketing and sale functionalities available.
Section 1 – About the market
1.1 Introduction
1.2 Overview
1.3 Functionality
1.4 Pricing
1.5 The players
1.6 The future
1.7 Functionality comparison table
Section 2 – Solution profiles
2.0 GoldMine – FrontRange Solutions
2.1 Gold-Vision – Esteiro Business Solutions
2.2 Lithium – Lithium
2.3 Maximizer – Maximizer Software
2.4 Microsoft Dynamics – Microsoft
2.5 Oracle CRM On Demand – Oracle Corporation
2.6 Oracle Siebel CRM – Oracle Corporation
2.7 ProspectSoft – ProspectSoft
2.8 Sage200CRM – Sage
2.9 Sage ACT – Sage
2.10 Sage CRM – Sage
2.11 Sage SalesLogix – Sage
2.12 Salesforce – Salesforce.com
2.13 SAP – SAP
2.14 SugarCRM – SugarCRM
2.15 Workbooks – Workbooks.com
This guide is suitable for:
- Marketing directors
- Heads of marketing
- Managing directors
- Marketing managers
- Sales and marketing directors
- Procurement and finance professionals involved in the technology purchase process
- Anyone else looking to implement CRM functionality and strategy
