In the past, organising even a small event was a logistical challenge that few companies could manage alone. Enter the smartphone and tablet PC, and the availability of hosted data services. Suddenly event organisers have an organisational and communication platform they can use to manage every aspect of their event. The latest breed of apps are more than simply meeting schedulers as they offer advanced personal communications and strong links to social media networks.
Most of the professional level event apps offer a complete and integrated service. This means your event will have a branded website that offers the full range of services such as attendee registrations, exhibitor listings and the link to mobile event app. Data can be pulled in from a range of information silos, such as Saleforce, to populate the event’s site.
Today, only those businesses that engage with their customers will be sustainable. Events and conferences remain highly popular, but they have had to evolve to keep up with the pace of mobile communications technology. Using mobile events apps to help manage your event, and offer delegates’ instant access to information they had hitherto been unable to manage, enables your event to offer real commercial advantages to attendees and organisers alike.
This guide will help you:
• Understand the market – what is an event organiser app, why use one and what resources do they require to set up?
• Understand functionalities – explore core functionality the featured solutions have to offer.
• Evaluate solutions – Compare and contrast functionality across the different apps.
• Create a shortlist – select which app is right for you.
• Products – a comprehensive breakdown on their USPs, features and functionality.
• Implementation – application integration.
- Application 1. Zerista
- Application 2. GenieConnect
- Application 3. Flock
- Application 4. Guidebook
- Ratings comparison table
- Events marketing managers
- Event organisers
- Digital marketing managers
- Heads of interactive marketing
- Heads of marketing
- Marketing communications managers
- Marketing directors
- PR agencies
- PR teams
- Vice presidents of marketing