The report aims to identify the best evidence of marketing success from across the B2B Marketing Awards 2012 entries, and share what has been achieved in a way that helps the B2B marketing community build on these successes.
The B2B Marketing Awards 2012 took place on 22 November at the HAC in London. Record numbers of submissions were received for the 2012 awards and, as a result, the wining campaigns, companies and individuals had to work even harder than usual to secure the trophies on the night...
The Channel Partnership developed and executed a content driven campaign, Banking 20|20, to strengthen Cable&Wireless Worldwide’s positioning within the UK banking sector and deliver new engagement opportunities to their sales teams.
Global IT services and solution provider CSC approached The Crocodile to develop a campaign to promote its cybersecurity solutions to IT security decision-makers within enterprise-level organisations.
Application modernisation is, in practice, a very complicated and technical procedure. However, the decision makers are often more business oriented than trained in coding, for example.
Ellisons, the UK’s leading supplier to the hair and beauty industry (a small business audience, with all target companies less than 20 employees) wanted to increase online revenue by 50 per cent and nurture customer engagement.
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