Benchmarking Research

Research reports into specific channels or issues providing detailed statistical breakdowns of activity for comparison by readers, such as email marketing, search marketing and online communities.

  • November 2014
    The B2B Agencies Report 2014 is a comprehensive examination of the B2B marketing agency sector. It’s an indispensable resource for B2B marketers seeking to evaluate and appoint specialist B2B agencies. It provides exclusive insights into key trends and detailed breakdowns of performance of the leading players. 
  • July 2014
    The 2014 Content Benchmarking Report and infographic is a detailed examination of content marketing trends and activities in B2B organisations, based on an exclusive rese
  • April 2014
    This Social Media Benchmarking Report highlights the key trends and activities in B2B organisations, based on an exclusive research project.
  • February 2014
    This Professional Development Benchmarking Report highlights key professional development and training trends and activities in B2B organisations, based on an exclusive research project. B2B Marketing produced the report in association with Circle Research.
  • November 2013
    This B2B Agencies Benchmarking Report is a comprehensive examination of the B2B marketing agency sector in 2013. It’s an indispensable resource for B2B marketers seeking to evaluate and appoint specialist B2B agencies. It provides exclusive insights into key trends and detailed breakdowns of performance of the leading players.
  • September 2013
    In support of the B2B Marketing Leaders Forum (held on 19 September at the Institute of Contemporary Arts, London) – an exclusive event for top-level business marketers, providing a unique opportunity
  • June 2013
    The Content Marketing Benchmarking Report highlights key trends and activities in B2B organisations, based on an exclusive research project. The report was produced by B2B Marketing, in association with Circle Research
  • March 2013
    The Social Media Benchmarking Report highlights the key trends and activities in B2B organisations, based on an exclusive research project. The report was produced by B2B Marketing in association with Circle Research.
  • January 2013
    The IT Marketing Benchmarking Report highlights the key trends and drivers affecting marketing in the technology sector. The report provides a detailed picture of the processes B2B companies currently adopt to establish and achieve marketing objectives.
  • October 2012
    This Marcomms Agencies Benchmarking Report is a comprehensive examination of the B2B marketing communications agency sector in 2012. It’s an indispensable resource for B2B marketers seeking to evaluate and appoint specialist B2B agencies. It provides exclusive insights into key trends and detailed breakdowns of performance of the leading players.