This marcomms agencies benchmarking report is the first comprehensive examination of the B2B marketing communications agency sector. It’s an indispensable resource for B2B marketers seeking to evaluate and appoint specialist B2B agencies.
This benchmarking report is designed to explore the current use of social media among B2B organisations. It provides in-depth data and analysis on current trends and deployed B2B social media activities and it draws a detailed portrait of the ways B2B brands plan their budget and resource management and define the social media tools and techniques to adopt.
B2B Marketing’s IT Marketing: Benchmarking Report provides unprecedented insight into marketing trends in the technology sector, drawing a detailed picture of the processes B2B companies currently adopt to establish and achieve marketing objectives. The report includes: selecting the tools and techniques to deploy, defining budget-allocation policies and investment in digital over the next 12 months.
This document provides a robust overview of trends, attitudes and spending patterns in lead generation and nurturing for business-to-business brands, helping marketers to benchmark their activity against industry standards and focus on aspects of their activity that needs improving. This guide was produced in association with the Newbury Group
This SEO Benchmarking Report is designed to help B2B marketers improve the search engine optimisation (SEO) of their websites through in-depth data and analysis on current trends, spending patterns and results, drawn exclusively from business brands from all sectors.
