The Social Media Benchmarking Report highlights the key trends and activities in B2B organisations, based on an exclusive research project. The report was produced by B2B Marketing in association with Circle Research.
The IT Marketing Benchmarking Report highlights the key trends and drivers affecting marketing in the technology sector. The report provides a detailed picture of the processes B2B companies currently adopt to establish and achieve marketing objectives.
This Marcomms Agencies Benchmarking Report is a comprehensive examination of the B2B marketing communications agency sector in 2012. It’s an indispensable resource for B2B marketers seeking to evaluate and appoint specialist B2B agencies. It provides exclusive insights into key trends and detailed breakdowns of performance of the leading players.
In support of the B2B Marketing Leaders Forum – an exclusive event for top-level business marketers, providing a unique opportunity for direct engagement, networking and learning (held on 20 September at the Bishopsgate Institute) – this report has been created to provide a unique 360-degree view of B2B marketing leaders.
The Lead Generation and Nurturing Benchmarking Report provides a robust overview of trends, attitudes and spending patterns for B2B brands, helping marketers to benchmark their activity against industry standards to help them create successful lead generation strategies. This guide was produced in association with Circle Research and sponsor The Newbury Group.
This Email Marketing Benchmarking Report provides a robust insight into trends, attitudes, metrics and investment in email marketing for B2B brands. The report gives a detailed picture, helping marketers to benchmark their email activity against industry standards and focus on aspects of their activity that need improving. The report includes: Usage and frequency of email marketing; investment in email marketing; data and targeting; ROI and measurement; suppliers and solutions.
This marcomms agencies benchmarking report is the first comprehensive examination of the B2B marketing communications agency sector. It’s an indispensable resource for B2B marketers seeking to evaluate and appoint specialist B2B agencies.
This benchmarking report is designed to explore the current use of social media among B2B organisations. It provides in-depth data and analysis on current trends and deployed B2B social media activities and it draws a detailed portrait of the ways B2B brands plan their budget and resource management and define the social media tools and techniques to adopt.
B2B Marketing’s IT Marketing: Benchmarking Report provides unprecedented insight into marketing trends in the technology sector, drawing a detailed picture of the processes B2B companies currently adopt to establish and achieve marketing objectives. The report includes: selecting the tools and techniques to deploy, defining budget-allocation policies and investment in digital over the next 12 months.
This document provides a robust overview of trends, attitudes and spending patterns in lead generation and nurturing for business-to-business brands, helping marketers to benchmark their activity against industry standards and focus on aspects of their activity that needs improving. This guide was produced in association with the Newbury Group
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